The word casino is synonymous with glamour, luxury and the promise of big wins. But there’s more to casinos than bright lights and slot noises (even though coins stopped dropping long ago). Casino is a great example of the power of human psychology in a marketing context: casinos use methods that are not just designed to get you inside, but also keep you playing all night long.
The best way to attract more group business is by making your casino feel like a true destination. This is a multifaceted strategy that includes having delicious food and drink options, providing entertainment, and creating unique event spaces. It’s important to remember that trends change, so your casino must be able to adapt and respond to changing consumer behavior.
In the world of gambling, consumers almost always trust each other more than they do a brand’s advertising. They look to friends, family and even complete strangers for recommendations and reviews on which casinos are worth their money. So, it’s essential to display positive customer reviews and testimonials prominently on your website and social media. You can also add a photo booth on your casino floor to capture and share pictures of happy winners.
A great movie about a casino, this Martin Scorsese classic is riveting throughout. Robert De Niro is at his best as Ace, a principled but ruthless underworld operator who resists the FBI’s efforts to catch him while also fighting off corrupt mob bosses and their henchmen. Joe Pesci and Sharon Stone round out the stellar cast.