When you walk into a casino, there’s a palpable buzz. Champagne glasses clink and people talk in excited tones. The bright, sometimes gaudy colors of the floor and wall coverings stimulate and cheer people up. You won’t find clocks on the walls because it is thought that they will distract people from thinking about the passage of time, which makes it easier to gamble.

Games are the primary draw at casinos. They offer a chance to test skill and strategy against other players. Some of the most popular games are classic table games like blackjack and poker where players test their wits against each other, as well as slot machines and roulette. Many casinos also have live entertainment, top-notch hotels and spas, and delicious restaurants.

Something about the atmosphere of a casino encourages cheating and scamming in order to beat the odds or profits. It might be the dazzling lights, or the roar of the crowds. But whatever it is, the truth is that winning a game of chance depends on luck, and there’s not much you can do to change your luck.

To attract the right audience to your casino, you need to understand what makes you stand out from other destinations. Use Cvent’s Competitive Ads to put you top of mind for event planners searching in your competition or sister markets, and Search Ads to boost exposure at the exact moments when planners are ready to buy.